Eduardo Viana

• Advertising professional and institutional communication strategist Eduardo Cesar Rodrigues Viana is co-founder and CCO of Themaz Comunicação. His career combines creative direction, marketing, design, editorial and audiovisual production, and digital solutions for businesses, associations and public-interest institutions.
• Since 2008, he has led communication for the National Confederation of Municipalities (CNM), including the Marcha a Brasília em Defesa dos Municípios. He also works on international cooperation projects and the communication of academic research.

Themaz Comunicação | Co-founder and CCO

2003 - present · Brasília, Brazil

• Strategic communication and marketing planning; creative direction and management of multidisciplinary design, audiovisual and technology teams.
• Direction of institutional campaigns, editorial and audiovisual projects, web platforms, applications and virtual reality experiences.
• Leadership of CNM communication since 2008, working on municipal advocacy campaigns and communication for the Marcha a Brasília em Defesa dos Municípios.

Jornal Correio Fluminense | Founder and editor

1997 - 2003

Founding and editorial coordination of the regional newspaper, including content selection, layout and commercial management.

Communication and marketing consulting

1997 - 2000 · Independent projects and collaborations

Development of campaigns, brand positioning, multimedia materials and institutional websites for businesses, associations and public institutions.

Advertising copywriting and multimedia production

1993 - 1997

Work at advertising agencies and media outlets in graphic design, copywriting, photography, audiovisual production and editorial materials.

Bachelor’s degree in Social Communication - Advertising

1993 - 1996

Faculdade de Comunicação Social de Barra Mansa, now UBM - Centro Universitário de Barra Mansa.

Public communication and municipal development

• Marcha a Brasília em Defesa dos Municípios: communication leadership and authorship and creative direction of its 25th anniversary exhibition, presented at Brazil’s Chamber of Deputies in 2023.
  Official exhibition brochure with design credit (PDF, Portuguese)
• InovaJuntos and Mulheres Seguras: communication for European Union-funded projects focused on municipal management innovation and the protection of women.
• CapaCidades (UNDP/UN) and initiatives related to the Sustainable Development Goals: communication and materials to strengthen local public policies.
• World Heritage in Brazil: visual identity and campaigns promoting UNESCO-recognized sites in projects with OCBPM.

Academic cooperation

• University of Oxford: communication consulting and support for research dissemination in Brazil, including the One Company Town project.
• King’s College London: support for the presentation and communication of academic initiatives focused on Brazil.
• University of Michigan and CNM: coordination of editorial and graphic production of bilingual material on municipal management.

Comunicação Institucional sem Terno: Como Fazer Marketing para Instituições de Forma Prática e Eficaz

2025 · Machado Life Group · ISBN 978-65-988155-6-1

Author of this Portuguese-language book on institutional communication strategies, narrative clarity, digital innovation and social mobilization.

Book on Amazon

Selected editorial work

• Booklets, newsletters and communication and public management materials for CNM and Sebrae.
  • Comunicação pública: estratégias para uma gestão cidadã — layout credit (CNM, 2024; PDF in Portuguese)
  • Revista CNM, 2023 edition — design credit (PDF in Portuguese)
• Milk Break digital magazine and management reports for Viva Lácteos - Associação Brasileira de Laticínios.

Article on institutional communication

Comunicação institucional e a arte de mobilizar pessoas (in Portuguese)

Article by Eduardo Viana published by CNM on LinkedIn in 2025.

• 2025: judge for Smart Cities Park / Prêmio Prefeito Inovador.
• 2023 and 2025: projects selected for ADEGRAF’s annual catalogue.
• 2023: institutional recognition from Brazil’s Ministry of Science, Technology and Innovation (MCTI).
• 2013, 2018 and 2023: CNM tributes marking 5, 10 and 15 years of work; recognition for the production of the Marcha in 2022.

• 2025: AI for Heads of Communications: What You Need to Know - IABC.
• Integrating Generative AI into the Creative Process - LinkedIn Learning.
• 2018: innovation and design workshops at Stanford University and a technology workshop at San Jose State University.
• Conferences: Apple WWDC (2013 and 2025) and AltConf (2015, 2016, 2017 and 2018).

Institutional communication and advocacy; marketing planning; branding and creative direction; team and project management; editorial design; audiovisual production; UX/UI; web platforms, applications and virtual reality.

• International Association of Business Communicators (IABC) - since 2025.
• American Marketing Association (AMA) - since 2025.
• Associação dos Designers Gráficos do Distrito Federal (ADEGRAF) - since 2022.
• Apple Developer Program - since 2013.