A public communication platform designed to bring visibility to a complex social challenge.
The Crack Observatory was developed to organize information, mobilize public managers and expand understanding of crack cocaine’s impact on Brazilian municipalities.
Themaz created visual identity, campaign assets, a digital platform and support materials, combining institutional language with visual strength to address a sensitive topic responsibly.
The project integrated strategy, design and technology to transform data and content into a clearer, more accessible communication experience capable of generating mobilization.
